My name is Renato. I run a small studio in São Paulo called KLYX, I build websites, and I have never met you.
I went looking at breeder websites a few weeks ago and ended up on yours, mostly because of the color genetics. I read the whole thing. Then I read it again, and I started noticing things that had nothing to do with design.
So here they are. Three observations, in the order I think they matter. None of them require you to hire anybody, including me. The last section is the part where I admit I got carried away.
01 · The one I'd act on first
I don't think you have a buyer problem. I think you have a litter problem.
You have 262,000 people following you on Instagram. As far as I can tell you run no paid ads, and you don't need to. Demand is not the thing standing between you and a bigger year.
What stands there is biology. More litters means more females, and more females means more guardian homes. Which makes the guardian program page, by a wide margin, the most commercially valuable page you own, because it's the only one that raises your ceiling instead of filling it.
Right now it's the sixth item in a dropdown under "About." And the application for it is a Google Form on forms.gle.
Meanwhile you're sitting on what is probably the best guardian-home recruiting audience in the country: a quarter of a million people who already like your dogs, mostly in the US, many of them presumably in Texas. And that audience currently points at an About menu.
The offer itself is genuinely good, by the way. A free, hand-picked puppy from the top of your program. You pay the breeding costs. Four litters, done before she's five, and then she's spayed and she's theirs for good. I don't know why that's buried. It should be one click from the front page and it should be something you post about.
Put "Guardian Program" in the top navigation, next to Puppies. Give it a real section on the home page with the terms spelled out. Replace the Google Form with something that lives on your own domain, so the most important funnel in your business doesn't hand people off to a stranger's form.
Then tell your 262,000 followers it exists.
Where I could be wrong: I don't know your numbers. If you're already turning guardian applicants away, this whole section is noise and you should ignore it.
02 · The one that costs money quietly
Your own page prices you at the bottom of your own range.
Your puppies run from $2,750 to $25,000. That's a nine-fold spread on what is, to an outsider, the same animal.
On the available puppies page, each one gets a photo, a sex, and a number. Nothing else. So a buyer looking at a $6,500 puppy next to a $3,250 puppy has two ways to explain the gap to themselves, and both of them are bad for you. Either the cheap one has something wrong with it, or the expensive one is a markup. Most people quietly pick the cheaper dog and feel clever about it.
Here's the part that got my attention: you already wrote the answer. It's sitting on /bernedoodle-puppy-cost/, under a menu called "Knowledgebase," which nobody outside your business will ever click. Markings. Color. Color intensity. Coat and furnishings. Bloodline. Structure. It's clear, it's specific, and it's honest.
And it contains what I think might be the best sentence on your entire website:
The disparity in price is not connected to the puppy's health or ability to be an excellent companion dog, rather is determined by the desirability of color. Namaste Bernedoodles · /bernedoodle-puppy-cost/
That is a breeder telling a family that the cheaper puppy is not a lesser dog. It's disarming, it's rare, and it makes the expensive puppy easier to justify rather than harder. It's currently three clicks from the prices it explains.
Take that content and put it directly underneath the puppy grid, where a buyer is already staring at two different numbers and wondering why. Not on another page. Underneath the prices, on the same screen.
It costs you a copy and paste, and I'd expect it to move which puppies get asked about.
03 · Small, but it's everywhere
The privacy links on your forms go to example.com.
Every contact form on the site has "Privacy Policy | Terms of Service" underneath it, and both links point to www.example.com. I counted 18 of them across 15 pages. They're on the same forms that collect a phone number and an SMS consent checkbox.
You do have real policy pages. They're just not wired to the forms. It looks like a template default that never got changed. Worth ten minutes of somebody's time.